As the pharmaceutical and healthcare sectors in Bangladesh look toward the future, driving innovation through artificial intelligence has shifted from an emerging trend to a core operational strategy. Equipping brand marketing teams with advanced digital capabilities requires hands-on training that connects theoretical prompt engineering directly with real-world industry applications.

To empower pharmaceutical leaders with these critical skills, NetCom Learning Bangladesh recently conducted an intensive, day-long corporate training program titled “AI+ Marketing on Pharmaceuticals” for the professionals at Eskayef Pharmaceuticals Ltd. (SK+F) in Dhaka.

Practical Prompt Engineering and AI-Driven Healthcare Marketing

Led by expert facilitators—including MD Imdadul Islam, Head of Training & Solutions and certified AI trainer, alongside Fahmidul Alam—the specialized session focused on practical AI integration for pharmaceutical brand marketing.

Rather than relying on basic automated tools, participants engaged in hands-on exercises exploring advanced prompt engineering, predictive market modeling, and the creation of targeted promotional literature. Attendees also learned how to leverage smart design platforms like Gamma and Prezi AI to instantly generate professional presentations, streamlining the communication of complex scientific data and new product strategies.

Participant Perspectives: Enhancing Brand Strategy and Efficiency

Reflecting on the interactive nature of the workshop and its immediate applicability to daily marketing workflows, participating professionals from Eskayef Pharmaceuticals highlighted the immense value of the curriculum:

“The training session was concise, highly interactive, and focused directly on what we can use and apply in our daily marketing field. Beyond standard AI usage, we learned the importance of proper prompt engineering, how to generate high-quality visual assets for promotional strategies, and how to formulate predictive AI models for newer generics. It was a wonderful learning experience that will greatly boost our sales efficiency and market reach.”

Fostering Digital Leadership and Tech Innovation in Bangladesh

Empowering local enterprises with future-ready competencies ensures that businesses remain competitive, agile, and innovative in a rapidly changing global economy. Through high-impact corporate training sessions like this, NetCom Learning Bangladesh continues to partner with industry leaders to foster sustainable digital transformation and workforce excellence.

Watch highlights from the training session and hear direct reflections from Eskayef Pharmaceuticals’ team here: Empowering the Future: NetCom Learning Bangladesh’s AI+ Marketing Training at Eskayef Pharmaceuticals Ltd.